If a business is to have a long-term future, it must deliver. To attract, and then keep the valuable custom of clients, companies need to make promises that they will then see through. As a business does so, it builds its reputation, which contributes to maintaining and expanding the client base upon which the enterprise relies. To find success in commerce, searching through the lens of dependability often brings the best results. Reliable service will win out over gimmicks and flash-in-the-pan sales tactics in the long-run, if only it can be maintained. If you consider the big brands and services that inspire public confidence, their longevity is key, and the assumption that come-what-may, they will be able to weather the storms of circumstance and still deliver.
The Responsible Course of BCM
As much as we try to avoid crises and stave off disasters, businesses will always be subject to disruptions. While efforts to resist can have much success, sooner or later one of the wheels will come off, and it will be a test of the company’s fibre to see how it copes. Has your business faced a degree of disruption in the past? If it has, how did it cope? If it has not yet been disrupted, what planning have you undertaken to mitigate the potential effects? Such planning and experience can be compiled into an integrated system of business continuity management. We have recently discussed disaster recovery in this blog, but business continuity management goes further, encompassing a broader threshold of possibility, which gives it a greater responsibility and even importance. Disaster recovery may well be incorporated into your business continuity strategy, but is just one facet of the whole.
Identifying the Right Course For Your Business
But is it worth the effort of formulating a business-wide strategy to cope with only possible threats to continuity? Would it not be better to focus on definite threats, or in the absence of such, to fund growth, or invest further in currently successful company sectors?
Such thinking is understandable but ultimately flawed. You have fire-exits, fire-drills and evacuation plans, mustering points and so on. Not that you expect your building to burn down at any moment, but because it is the responsible thing; even more than this, it is the legal thing to do. Now you may not be under a legal compulsion to formulate a particular type of business strategy, but would it not be a responsible thing to prepare for interruptions to your business? What is the alternative? If you are not prepared in advance, you are reduced to only reacting to problems, when problems may have already paralysed your operations to a degree. It is true that planning does require effort, an effort that may seem to distract your staff from their main operational roles, but outsourcing and consultation can alleviate the problems. Abilott has experienced, responsible talents for just such planning projects, and will be able to work alongside your business in not only creating your business continuity management systems but in the implementation and staff training stages, too.
In our next blog, the benefits of business continuity management will be more fully outlined, along with the ease with which outsourcing can work with your core, delivering the BCM framework you need, to budget and on schedule.